I am presenting the rebranding of Tubi 60. A beverage focused on inner peace, youthfulness and the human connection. I began by researching the background of Tubi 60, understanding the overall target audience, competitors and the brand identity. This bright liquor reflects on Israeli tradition. I used my creative skills to incorporate the “Tree of Life,” which symbolizes the connection between God and Israel. For those willing to take a risk and endure on the most unforgettable evening, Tubi 60 is for you!

Art board

Before and after

Creative design scene

The re-design of Tubi 60 has taught me to balance innovation as I maintain the overall brand identity. I gained skills in research, focusing on the brands essence while modernizing and making it catchier for the target audience. In the visual packaging I focused on storytelling, putting the product in places it would be sold or advertised. These lessons will help me when I am ready to put my product or design out in my future.